Friday, May 3, 2013

Analysis of Country-Level Search Engine Market Shares

Here is an IPython Notebook where I look at the market shares of search engines across countries and time. First I look at each country one-by-one, then I compute the HHI in each country and compare them over time.

As shown in the Notebook, Google dominates the search engine market in most countries, except China where government regulation has largely pushed Google out of the market. Russia also tells a slightly different story as Google has fairly strong competition from the local search engine, Yandex.

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